Starting A Lash Business Part 7: When To Expand Your Treatment List

When Should You Expand Your Beauty Treatments List?

If you’ve been offering Classic Lashes for a while now, it might be worth thinking about whether you’d like to expand your treatment list. With so many beauty treatments on the market already and more popping up all the time, it can be a difficult decision to make, not to mention the huge number of lash courses and brow courses available! So how do you pick?

Complementary Eyebrow Treatments

A good place to start if you’re thinking about expanding your treatment list is to opt for beauty treatments that go hand in hand with one another. If you’re already offering lash extensions, brow treatments could be a natural addition. You have the potential to attract new clients who would like brow treatments, and you also have the opportunity to offer them to your regular lash clients. They already like you, trust you, and know how to get to you—factors that can make trying another service feel more comfortable.

Offering treatments like Brow Lamination gives suitable clients another way to personalise their look. Brows can be styled for a bolder or softer finish, appealing to clients who love statement lashes or more natural-looking extensions.

Versatile treatments can help you appeal to clients with different preferences. Build your skills through appropriate training, such as a lash extension course and a separate brow lamination course, then introduce services once you meet the relevant assessment and insurance requirements.

Alternative Lash Treatments

Let’s say a long-standing client who has always enjoyed Classic Lashes develops a suspected reaction to lash adhesive. It can be disappointing to pause a treatment they love, but their wellbeing comes first. Do not continue applying extensions to test whether they can tolerate another exposure; encourage them to seek appropriate medical advice.

Did You Know: A client can develop an allergic reaction after previously tolerating a product. This is not the same as building up a protective resistance. You can read more about the differences between irritation and allergy in our chemical burn versus allergic reaction guide, but a Lash Technician should not diagnose the cause.

Offering a different service, such as a lash lift, may give some clients another option. However, it is not automatically suitable because someone cannot tolerate extension adhesive. Assess the ingredients and treatment requirements, follow the manufacturer’s consultation and patch-testing instructions, and obtain appropriate advice where needed.

If you’re considering InLei® Lash Filler, complete the relevant training and follow its current treatment protocol. Repeat appointments should depend on the product instructions and an assessment of the client’s lashes rather than a fixed schedule for everyone.

Additional Treatments

We know the two examples above also count as ‘additional treatments’, but in this section we mean expanding your qualifications to offer a wider range of lash services.

One option is an eyelash extension course for Russian Volume Lashes. There is so much you can do with Volume styling, and it may help you reach clients looking for a fuller or more textured result.

Like Classic Lashes, Volume Lashes offer a variety of styling possibilities. Having appropriate qualifications in both techniques also allows you to explore Hybrid Lashes, giving you another way to tailor treatments to your clients’ preferences and natural lashes.

There’s no hard and fast rule about when or whether you should take additional courses, and there’s no pressure to introduce Brow Lamination or Henna Brows if lash extensions are the love of your life. Before expanding, consider client demand, training costs, product costs, appointment capacity and the time you’ll need to practise.

Adding a suitable service can support your plans to expand your business, while giving you the chance to learn new skills and get to know more clients. If and when you decide to take that step, research the best lash courses and brow courses for your needs.

Thinking about training? Visit Learn with London Lash for current course information. Check available payment options, student benefits and any promotional terms before booking.

Want to know more? Check out the rest of the series!

• Part 1: Picking the Best Course for You
• Part 2: Associated Costs with Starting Up
• Part 3: How to Price Your Treatments
• Part 4: Which Policies You Should Introduce and Why
• Part 5: How to Get More Bookings
• Part 6: Using Social Media for Business Growth
• Part 8: What Else Can You Do with a Lash Qualification?
• Part 9: How to Become a Lash Trainer