The TRUTH About Black Friday Prices

The TRUTH About Black Friday Discounts

Black Friday rolls around every year with discounts bigger, better and flashier than the last. How is it possible that a bottle of Flexie lash glue could be discounted SO highly? Is it old? Is it usually overpriced? We’re here to give you the truth about Black Friday sale pricing once and for all!

Black Friday Isn't (All) About Profits

Sure, any business engaging in Black Friday and Cyber Monday sales will be looking to make some profit, otherwise it’s just not a sustainable business model. But Black Friday is as much about attracting new customers as it is catering to our long-standing, well-loved customers.

When we set prices for Black Friday, we’re thinking about helping those loyal customers get stocked up for their busiest time of the year! Christmas and New Year—and Thanksgiving, to those of you across the pond—are right around the corner, and many Lash Techs are preparing for a fully booked calendar.

Black Friday discounts can benefit you in three ways:

• Lower product costs can help improve your profit margin on each lash set.
• Planning your supplies means fewer last-minute orders when you could be lashing.
• Savings may give you more flexibility to offer an introductory discount, provided your treatment prices still cover your costs.

We’re also setting Black Friday discounts with potential customers in mind. This includes those who are just starting out and aren’t sure which brand or products are right for them, those looking for a change, or those who stumble upon us while searching for the best deals.

Lower prices can make trying something new feel less daunting. If you’re unsure whether a product will suit you, buying it during a sale can be a more affordable way to find out. That being said, if something doesn’t amaze you, our lovely customer service team is here to help. Check the current returns policy for the terms that apply to your purchase.

Basically, it makes tonnes of business sense for customers and companies to have these lower prices for a short period of time.

Are the Discounted London Lash Products Old?

A discount doesn’t automatically mean a product is old or close to expiry. Tools like tweezers don’t have the same limited shelf life as adhesives and other liquids, so freshness means something different depending on what you’re buying.

For products like lash glue, check the production date, shelf-life guidance and any expiry information supplied with your bottle. Its usable life also depends on whether it has been opened and how it has been stored.

For Black Friday, we plan stock around the increased demand so customers can prepare for their busy festive appointments. Even when the deals are tempting, only buy the quantities you expect to use within each product’s recommended shelf life.

To check the date of production on your glue or liquid, look at the bottle and its packaging. Follow the instructions for that specific product, and remember that the production date and the date you first open it are two different things. Labelling the bottle with its opening date makes keeping track much easier!

Are Lash Products Usually Overpriced?

A sale price doesn’t tell the whole story about a product’s usual price. You may find cheaper lash supplies on marketplaces like eBay and Amazon, but it’s important to compare the supplier, product specifications, quality checks and support included with your purchase.

Before buying, check that the seller provides clear product information, relevant safety instructions and a way to get help if something goes wrong. A low price alone won’t tell you whether a product is suitable for professional treatments.

Aside from quality control, you have to consider the cost of the product, packaging and shipping; the design team’s time, the marketing team’s time, the warehouse operatives’ time, and loads more factors. Comparing prices without considering those details can mean missing what you’re actually getting for your money.

Sales are a chance to generate a buzz around products, reward existing customers and give people an opportunity to try something they’re a little nervous about buying at full price.

Wherever you shop this Black Friday, plan your purchases around what you actually need, check product information and storage guidance, and look beyond the discount alone. That way, you can make the most of the offers while keeping your lash business well stocked!