How To Get More Clients This Festive Season

How To Get More Clients Booked In Over The Festive Period

The festive period can be a hectic time of year, from rushing around for gifts to beauty appointments and getting ready for all those winter parties. Clients can book last minute, want super-fast lash sets and get the full benefit on top. If you're a little newer to lashing or you just haven't yet seen the 'party season rush', we're here to give you some tips and tricks for filling up your lash calendar.

Social Media

First and foremost, make sure your social media is up to date. Many potential clients will be checking us out on social media before making a decision about whether to book. They’ll be looking at the quality of the treatments you offer and for a little bit of info about you.

Here are some general tips which will help you to increase your following and entice new clients to book in with you:

• Make sure your photos are clear and high quality with good lighting, and take the time to correct any lashes or brow hairs that are a little out of place.
• Make sure your profile isn’t private so that people can actually see what you offer at a glance.
• Consider switching to a professional business account to access audience insights and see how your content performs.
• Ensure your bio is easy to read and gives the right information. Let people know what you do and where you are! Include a link to your website or booking system so that they can book with you nice and easily.
• Check your DMs, including message requests. This one goes without saying, really, but messages can sometimes get lost if we have a lot.

Offers & Discounts

These don’t have to be huge, just a little something to get someone’s attention. You could try:

• A welcome discount for new clients, something like £10 off their first appointment.
• A loyalty or stamp scheme—for example, every 10th lash set is 30% off.
• After their first visit, offer a discount on a foaming cleanser and brush set for aftercare.
• A refer-a-friend offer where your existing client and their friend each get £10 off.

Of course, these are all examples—don’t be afraid to think outside the box to entice new clients in and reward your existing clients! Any offers you have in place must make sense for your business specifically. You don’t want to wind up making a loss just on the off chance that you may see a flurry of clients over the next couple of weeks—think about longevity.

Use Time Saving Techniques

There are a few ways you can save time when you’re lashing, and let’s face it, we all love saved time! Being able to complete a high-quality lash set in a little less time will be great for you and appealing for your clients.

Try methods like taping back lash layers to isolate quickly and easily, or even swapping out some of your handmade Russian Volume Fans for Premade Fans or Easy Fanning Lashes.

But this goes without saying: two areas you should NEVER try to save time on are Pretreatment or stickie checks—these are fundamental to your client’s eye and lash safety!

Whatever happens this festive season, have fun with it! If you end up with empty slots, spend that time focusing on what you can improve in your business next year.